Comparison

Otterly vs. Peec AI vs. Promptwatch: the honest comparison

As of: August 10, 2026 · Prompt Monitoring is our own product — this comparison is disclosed as such and names competitor strengths honestly.

All three tools answer the same basic question: how visible is my brand in AI answers? The differences are breadth, target audience and price. Otterly is the team tool with an API, Peec the agency tool with multi-project reporting, Promptwatch the platform collector with a free entry point.

And then there is the case none of the three was built for: a single brand, one domain, ten purchase-intent prompts, two surfaces that matter. That is what we exist for — Prompt Monitoring, €19/mo. This page compares all four honestly, with an as-of date and sources.

	Prompt Monitoring	Otterly.ai	Peec AI	Promptwatch
Price	€19/mo plus VAT	from $29/mo	from approx. €89/mo	from $95/mo (free tier available)
Prompts	10 money prompts	15 prompts on Lite, 100 on Standard	25–50 prompts on Starter (public sources cite different figures)	no public per-plan figure
Engines	ChatGPT (real consumer surface, measured live) + Google AI Overview	ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot (base); Claude/Gemini/AI Mode as add-ons	ChatGPT, Perplexity, Google AI Overviews (base); Claude, Gemini, Copilot and others as add-ons	ChatGPT, Gemini, Claude, Perplexity, Grok, Copilot, Google AI Overviews, DeepSeek, Mistral, Meta
Terms	€1 activation, 7-day trial, cancel monthly	Lite $29, Standard $189, Premium $489 (monthly); Claude, Gemini and Google AI Mode cost an extra $9–$439 depending on plan	Peec does not publish prices on its website; public sources (OMR Reviews, Workduo, Geoptie) cite €85–89 for the Starter plan. Additional engines cost approx. €20–30 per engine per month according to those sources	Explore $0, Essential $95, Professional $245, Business $579 (monthly)
Best for	One brand, one domain, focus on ChatGPT + Google AI Overview	teams and agencies that need multiple platforms and API access	agencies running multiple client projects with reporting needs	brands that want as many AI platforms as possible in one tool

As of: August 10, 2026. Competitor figures come from public vendor pages; for Peec AI from public third-party sources since Peec does not publish prices. Vendor websites are authoritative.

The short version by use case

Agency with multiple clients: Peec AI — projects, reporting and team workflows are built for it. Team needing an API and multiple platforms: Otterly — four engines from the Lite plan, API from Standard. Maximum platform breadth or a free start: Promptwatch — ten engines, Explore plan for $0. One brand, one domain, focus on ChatGPT + Google: Prompt Monitoring for €19/mo — with the difference that we measure the real ChatGPT surface and label that on every result.

What to actually look for when comparing

First: API or surface? Many tools query the model APIs — which can answer differently from the consumer products your customers use. Ask every vendor what exactly is measured. Second: prompts per plan — 15 on Otterly Lite, 25–50 on Peec Starter (public sources), no public figure for Promptwatch. Third: what does platform breadth really cost? Add-on engines cost $9–439 at Otterly and, according to sources, an extra €20–30 per engine at Peec.

Otterly.ai strengths

Four AI platforms even on the entry plan
Unlimited team members on all plans
API and MCP access from the Standard plan
GEO URL audits included

Peec AI strengths

Used by 3,000+ brands and agencies
Up to 6 AI platforms trackable
Multiple projects per account
Strong agency reporting

Promptwatch strengths

Ten AI platforms — the broadest coverage in this comparison
Free Explore plan to get started
G2 rating 4.7/5
1,780+ brands and agencies

What we honestly lack

Only 2 engines — no Perplexity, Claude or Copilot
No team seats, no API, no white label
1 domain per workspace
10 prompts maximum

If any of these matter to you, pick one of the tools above — seriously.

Test it before you believe anyone — including us

The free live check instantly tests one purchase-intent prompt against the real ChatGPT surface: are you mentioned, who else is, which sources does the AI cite. No signup.

Start the free live check

FAQ

Which tool is "the best"?

Wrong question — there are four different scopes for four different situations. The short version above maps them. Distrust any comparison that recommends one tool for every case (including ours, if we did that).

Are the prices current?

As of August 10, 2026, from public pricing pages or — for Peec — from linked third-party sources. Prices change; the vendor website is always authoritative.