Prompt Monitoring is built in Berlin at track by track GmbH — by people who have worked in search, content and AI for years and share one rule: claim only what can be measured.
Gorden Wuebbe
Founder · GEO & AI expert
Gorden combines classic SEO craft with the question everything is re-sorting around today: who does the AI recommend — and why? Prompt Monitoring grew out of that question. He thinks in money prompts instead of keywords and wrote the product’s honesty rule: only what can be proven gets measured.
Tobias has steered digital products through shifting search worlds for over fifteen years — from the first Google updates to AI search. At Prompt Monitoring he makes sure measurement data becomes a product a business can run without an agency.
Jan
Head of IT & AI Development
Jan builds the machinery behind the measurements: prompt scoring, the daily runs, the cost brakes. His standard is the product’s own — better one number that is right than five that impress.
Robert
Teamlead GEO
Robert translates measurements into strategy: which prompt needs which page, and in what order is the work worth it? The Köpenick native with the always-matching watch has a hand in every GEO project in the house.
Marcel
Head of AI Performance
Marcel, Berlin born and bred, has built a GEO strategy for just about every use case and knows which levers actually move things in AI search. Only between 1:30 and 2 pm is he untouchable — lunch is lunch.
Patrick
Senior Social Media & GEO Manager
Patrick works the signals beyond your own website: communities, discussions, mentions — exactly the sources AI answers feed on. He knows where brands need to be talked about to get recommended.
Thomas
Head of Music & Creative Strategy
Thomas thinks content from the effect backwards: not just findable, but recommendable. His campaign experience feeds the question of what a page must look like for an AI to cite it in good conscience.
Florian
Think-Outside-the-Box Content Expert
Florian tries the approaches nobody else thinks of — AI, crypto, content in every form, on- and off-page. When a prompt refuses to be won, he is the one who finds an unconventional route.
Ella
Chief Happiness Officer
A tech team in Prenzlauer Berg without an office dog would be incomplete. Ella the pug keeps spirits up while the rest of the team argues about mention rates.